Woven Together Differently

Adventures in social media enlightenment


About this blog

This is not a social media blog and I am not a guru.

Social media blogs can be useful. I’ve certainly come across a lot of helpful advice on blogs on the past – 7 Top Tips For Twitter Awesomeness, 10 Ways To Get Hired Using LinkedIn, 3 Apps You Absolutely Have To Use, Right Now! etc. They’re useful, but not always very illuminating. They tell you how to do social media. But I’m not so much interested in the how to, as the why. Why do we use social media? Why do we hate social media? What keeps us coming back for more?

This blog is about digital sociology. It is a blog about the people and connections that lie at the heart of social media. It is about communicating.

About me


I’m a writer from Manchester.

I have always, for as long as I can remember, wanted to be a writer. If I had to pin it down to one moment, it would probably be a spring day in 1997. I was at school. It was playtime and all my friends were in the playground, enjoying the warm spring weather. My friend ran into the classroom to hang her jacket up. I was sat at my desk, writing a story about a man who travelled round the world in a hot air balloon.

Spring is here. Come out and play, my friend said.

I remember thinking that I’d much rather stay inside on my own and write. I think that was the moment when I realised quite how much I loved writing. I’ve been writing on a daily basis ever since. Thankfully, my writing is now (I hope) a lot more original.

I studied Philosophy at the University of St Andrews. It was at St Andrews that I made my first foray into social media, in the form of a Facebook account. I then went on to study Nature Writing at the University of Exeter.

After deciding I had enough degrees, I moved to Nottingham and worked at the University of Nottingham as a Social Media Officer in the School of Politics. I ran and created content for the School’s Facebook, Twitter and Instagram accounts and I edited the School’s blog, Ballots & Bullets. I learnt a lot during my year in Nottingham. I learnt how to make a podcast series, how to film and edit video on an iPad, and how to make an infographic. I also read far more politicians’ tweets than I care to admit.

Now I live in Amsterdam. I work for an NGO doing communications and spend my time writing about nature and social media, sometimes both at the same time. In my spare time I like to cycle and I’m currently planning a big summer cycle adventure. I’m also something of a book worm. I’m attempting to read 50 books in 2014.

Contact me

If you like what you see here and you’d like to contact me regarding potential work, or you just fancy a chat, please email me: naomiellenracz [at] gmail [dot] com

A note on this blog’s name

The name was inspired by a quote from a blog post by academic blogger Tim McCormick:

There will be books, articles, teachers, scholars, just woven together a bit differently.

This quote had a big impact on me – it made me realise that social media isn’t just about technology, it is about communication. It made me realise that my writing and my interest in social media are not so disparate – in the end, they are both about connecting what already exists in new ways.


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