Working in social media, I often find myself going to company websites in order to find out about their social media presence, so it can be very frustrating when companies and organisations hide the social media icons away or make them so minute that they’re impossible to see. It seems so counter intuitive to me – surely you want people to click through to your Facebook or Twitter profile and follow your company on social media. Why hide the icons away? They should be large and placed at the top of every web page.
At least, that’s what I thought. However, I came across an interesting argument the other week that had me thinking twice about my previous stance on social media icons. The argument goes that because your website is the central focus of your online presence and you want to drive traffic to your website, not away, social media icons shouldn’t be prominently displayed because people will simply click straight through to Facebook and before they’ve even looked at your Page they’ll be distracted by the pictures of cute cats that their friends are posting. Therefore, social media icons should be placed at the bottom of your company’s web pages, not the top. Continue reading